Any business, in any niche, that centers itself around customer interactions needs to continually examine – and often update – the way it interacts with both prospective customers and established buyers.

SMS marketing, also sometimes referred to as text message marketing, is a form of customer-centric marketing that is still, in many respects, not as well-known as some of the more traditional methods that a small business might turn to, such as TV , radio, newspapers or direct mail, or Internet marketing strategies like PPC campaigns.

However, businesses of all sizes, from Fortune 500 companies to Mom and Pop grocery stores and many. many others, are reaping the benefits of SMS marketing every day. Here are ten great reasons why you should consider adding text marketing to your overall promotional strategy:

1. These days most people check for three essentials things before they leave home – their wallet, their keys

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