Irritant SMS marketing?

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging (140-160 characters) to circulate promotional messages about any new or existing products or services with minimum time, effort and cost. The major objective of...

Oracle updates its Marketing Cloud

Oracle is beefing up its Marketing Cloud, with announcements of an updated interface for coordinating multichannel campaigns and a new testing tool for mobile apps. This week, the tech giant said its Program Canvas in the consumer-focused Responsys was being updated...

loan firm gets comeuppance for 7.7 million spam texts

The UK Information Commissioner’s Office (ICO) has fined a financial firm £130,000 after it sent out over seven million spam texts flogging credit cards. Manchester-based Intelligent Lending, trading as Ocean Finance, has also received an enforcement notice forcing it...

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