Uber wants more user data

BI Intelligence See Also This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. The most recent update to Uber’s ride-hailing app allows the platform to track user location data even while...

4 ways brands can improve SMS strategy

Chat bots + SMS “The chemistry between these two mobile engagement strategies just makes sense–and so does their technologies. For companies looking to extend their existing text notifications with simpler engagements with target consumers of all ages, the...

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