The seven secrets to successful SMS campaigns

1. Attractive SMS campaignsUnless you want to overload your audience with tons of messages, you will have to limit your message to the 160 characters of one SMS. This means you have to find a creative use for the limited space to bring your message across. Make your...

Mobile marketing set to grow in the UK

There are now 80 million active mobile phones in the UK. According to a white paper by Textlocal, a leading UK SMS marketing platform, 37 million consumers have opted for SMS as their preferred choice for receiving notifications from businesses. However, only 50% of...

MOBILE MARKETING IS SET TO SOAR IN THE UK

A white paper titled ‘The State of SMS’ released today by Textlocal, one of the UK’s leading SMS marketing platforms, predicts a sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time. Despite these findings,...

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