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Omnichannel: The Future of Marketing and Beyond

No longer merely a ‘buzzword’, omnichannel has gained traction in a number of industries in recent years and is now a staple part of any marketer’s communication strategy.  However, its roll out into the business world hasn’t been the easiest and many brands are still...

Is RCS the next big thing?

SMS marketing is a medium that is defined by its limitations. In the bright multimedia technicolor of digital marketing, the text only and length-sensitive nature of SMS can seem a little drab and limited. Having said that, many agencies and brands still have a...

ICO Fines Moneysupermarket £80K for Nuisance Emails

Moneysupermarket.com has been slapped with an £80,000 fine after watchdog the Information Commissioner’s Office (ICO) found it guilty of sending millions of nuisance emails to customers. The popular price comparison site sent 7.1 million emails over a 10-day period to...

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