Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability through a shared interest in various markets.

Influencer-marketing engagement goes beyond the traditional “likes” and “favorites” and allows brands to turn interest into purchases that can continue after the established
campaign.

For brands looking to measure and increase ROI through social campaigns, remember the Two Ts:  tracking and targeting. A campaign is only as good as the value it brings.

These three tips will help any brand hone their efforts to maximize ROI and better monitor campaign engagement.

Pixels help mark the path from content interest to consumer
purchase

Understanding the consumer audience and what piques their interest is what sets brands apart in terms of ROI and receiving measurable results. Including pixels with any influencer
marketing effort provides brands with an understanding of their audience, positioning them for success with campaigns.

Brands are able to

Article source: http://www.mediapost.com/publications/article/288680/3-keys-to-boost-roi-of-inflencer-marketing-campaig.html

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