As one of the most formidable mobile marketing tactics – one that’s used heavily by companies like Coca-Cola and Target – there’s much we can learn from the concept of communicating with clients by text.

On the surface, text message marketing and direct mail would appear to have little in common – after all, they spring from two distinctly different marketing camps: digital and print. But the truth is that these advertising platforms share one highly notable quality. They’re both proven and powerful promotional channels that many business owners are reluctant to adopt.

Here are three things we can learn from text message marketing that may just boost the benefits of your direct mail campaign.

1. Offers That Resonate

In the world of SMS, a call-to-action that’s short, clear, and concise in both message and incentive is one of the keys to driving opt-ins, and converting text viewers into subscribers. That

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