PRESS RELEASE: 3Cinteractive Corp. (3C), a leading mobile marketing services provider, announced today its participation in the Early Access Program from Google for RCS business messaging. This initiative is focused on the upgrade of SMS for Android users to RCS (Rich Communications Services), a new standard that enhances the carrier messaging experience across devices and networks. This new service will allow businesses to send more useful, detailed and actionable messages through features such as rich cards, suggested actions and replies, as well as enhanced analytics.

Businesses across the globe today utilize SMS as a way to communicate with their customers. However, the existing SMS experience is limited to plain text. By moving to an RCS platform, businesses will be able to enhance the messaging experience for its customers to include rich, “app-like” experiences that reduce friction in CRM and commerce processes. As an example, consider a restaurant that will

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