Chat bots + SMS
“The chemistry between these two mobile engagement strategies just makes sense–and so does their technologies. For companies looking to extend their existing text notifications with simpler engagements with target consumers of all ages, the integration of customer friendly chatbot technology with the convenience and speed of SMS text messaging, make for a natural match in mobile customer experience nirvana. This is a pairing that we’ll really see catch fire in 2017,” said Tim Fujita-Yuhas, Director of Product Management and New Product Strategy, OpenMarket.
Talk Is Cheap
“For companies looking to connect with millennials–levering their smartphone is the obvious answer, but not in the traditional sense of proactive cold calls and voicemail messages. In fact, forget talking altogether next year. Instead, try reaching millennials via texting: their preferred communication channel. According to recent survey data on millennial preferences for business communications, texting is