By Michael Pellegrino

The holiday shopping season offers a prime opportunity for retailers to engage with gift-buyers and drive sales.


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Print, online and email promotions are rampant and high levels of mobile engagement via mobile applications and coupons is expected. According to GPShopper, roughly half of all holiday shoppers planned to take advantage of mobile coupons last year.

One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it may be the most effective form of brand communication today – is SMS/MMS text messaging.

Break the code
While marketers will often claim they get the power of text messages in reaching

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