As long as you can view a web page from a mobile device, it’s technically mobile friendly. However, if users have to scroll to see key information, you’re going to lose many potential customers. A mobile-optimized site, however, is one that is specifically aimed at mobile users. It has features such as a single column layout, an uncluttered design with plenty of whitespace and easy navigation. If you know that the majority of your customers are mobile users, go beyond mobile friendly and take steps to truly optimize your website for mobile.