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The possibilities available to brands that have built a unique messaging experience with bots are breathtaking in terms of results. Big brands have leveraged launches, contests, and much more using bots, and the possibilities have yet to be tapped. Businesses that truly want to see results are jumping at the chance to add Messenger-powered bots into their marketing and sales strategies.

Anand Chandrasekaran, Head of Messenger Partnerships at Facebook, is privy to the largest and most successful campaigns launched on Messenger, which has over 1.2 billion monthly users and over 100,000 developers building bots and AI-powered conversational experiences. Chandrasekaran was kind enough to share with me, the lessons you can take away from the most successful brand campaigns that have been launched.

Related: Article source: https://www.entrepreneur.com/article/296951

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