The following is a guest contributed post by Sophie Vu, CMO at Vibes

Since becoming an official entry in the dictionary in 2013, emojis have skyrocketed in popularity. We’ve seen the debut of Facebook’s emoji-inspired reactions, the rise of World Emoji Day on July 17, and the arrival of “The Emoji Movie,” now playing at a movie theater near you.

This hasn’t gone unnoticed in marketing circles. According to an Appboy survey, the number of active brand campaigns containing emojis has increased by 557 percent over the last two years. Why? It’s not just because they’re fun. Believe it or not, there is a strong business case for brands’ use of emojis.

The ubiquity of mobile wallets and mobile marketing has created a new frontier in communications for savvy brands, one that is showing an unprecedented level of growth. Here are

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