With fewer than two weeks left before Christmas (and Hanukkah, which starts on December 24 this year), brick-and-mortar retailers have a massive opportunity to capture last-minute holiday shoppers. There are plenty of them out there: Last year, more than 35 percent of consumers planned to wait until Christmas Eve to finish their shopping.
As the countdown to gift-unwrapping ticks down, who wants to risk an online gift order getting lost or arriving late? There’s no better time of the year to get people into your store. Here are 6 tips to help your retail store capitalize on last-minute holiday shoppers.
How to Attract Last-Minute Holiday Shoppers
1. Help Those in a Hurry
Last-minute shoppers are frantic to find gifts. Ease their worries by providing a simplified selection they can run in, pay for and rush out the door with. For instance, your store could display gift packs of bundled products for different types of