Digital marketing became the new frontier in the late 1990s. Unfortunately, some unscrupulous and careless marketers abused it, which forced regulators to step in.
New laws were passed to fight spam on email, social media and SMS marketing campaign. CAN-SPAM is one of the widest reaching and most enforced. It’s important to understand these laws and comply with them. Here are some tips to stay compliant.
1. Understand Jurisdictions
CAN-SPAM and other spam laws are enforceable if you send an email to anyone in their jurisdiction. It doesn’t matter where you live. You can face civil or criminal penalties.
The U.S. Department of Justice had Vu Hoang Giang extradited in 2014 for violating CAN-SPAM and other digital communication laws. Others have been extradited as well, so don’t think you are immune to prosecution.
You need to know the spam laws of every country where you have email recipients.