Measure in-store redemptions. Utilizing SMS marketing through text messaging, including coupons or QR codes, allows marketers to track the number of consumers who requested a specific promotion through a specific influencer. It also enables you to track who actually redeemed a specific promotion and how they completed the conversion. An example is a soda teaming up with a movie theater chain to use influencers to push out coupons for a $1 beverage with a ticket purchase. Both the theater and soda company can track which consumers used the coupon, in which geographic areas the coupons were most redeemed, and total revenue generated.

Article source: http://www.huffingtonpost.com/sarah-ware/6-ways-to-measure-and-rec_b_13130746.html

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