More than half of all American adults (68%) own smartphones.

And do you know what the most popular smartphone feature is? Texting. A staggering 97% of smartphone owners use their phone to text versus 75% who check social networks and 47% who play games.

Many businesses have experienced commercial success by employing SMS in their marketing plan. That’s because text messaging is a popular and powerful tool for businesses to reach out to their clients.

From promotional messages to appointment reminders and polls, there are many ways to get your customers to engage with your brand through text.

Here are some tips on how to do it well:

1) Run promotions and sales

Two basic principles are important to keep in mind when offering promotions via SMS.

The first is timing. Text messages are received immediately. Capitalizing on this can help you reap higher ROI. For example, if

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