The “A2P
(Application-to-Person) SMS Market to 2025 – Global Analysis and
Forecasts”
report has been added to Research and
Markets’
offering.

The global A2P SMS market is estimated to grow at a CAGR of 4.4% during
the forecast period 2016 – 2025 and accounts for US$ 62.10 Bn in the
year 2025.

One of the prime factors that are driving the demands for A2P SMS
adoptions is increasing number of mobile phone subscribers globally
making it ubiquitous devices for communication purposes. BFSI sector has
witnessed large developments in the last decade. Consumer data safety
and the importance of marketing strategies has been put forth as the
prime factors while designing A2P campaigns for any industry vertical.

The ubiquitous nature of SMS services has favored the growth of A2P SMS
market significantly A2P messages are being used by banks, healthcare
institutions for reminders, mobile event ticketing, One

Article source: http://news.sys-con.com/node/4143808

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