A2P SMS is an acronym for Application to Person SMS marketing. In this service, the message is sent to a mobile subscriber via a web-based application. A2P SMS helps a business to reach a significant number of people rapidly and at a very low cost. It includes appointment reminders, notifications, marketing messages and pin codes among others.
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The end-user industries of this service include BFSI, retail, media entertainment, travel transport, hospitality and others. Rapid increase in the growth of mobile phone subscribers coupled with increasing mobile marketing activities is driving the global A2P SMS market. In addition, growth in mobile payments and mobile banking along with significant technological and product developments are bolstering the A2P SMS marketing globally. Mass voting for contests, charity, promoting campaigns, announcements are some of the applications wherein A2P SMS