There is no doubt that mobile marketing can improve your business, whether that be through sales, customer service or efficiency – mobile marketing can do it all.

However it can be a slightly daunting task to read up and find out exactly what to do, how to do it and when to do it. And some businesses might even be put off by this… but you really shouldn’t be.

Mobile marketing really is simple and very effective, and by following these 7 simple steps – you will be well on your way to being the next business mobile marketing expert.

1. Know your objectives
It maybe an obvious one, but before you start you really want to set your goals and objectives for your mobile marketing adventure. SMS can help with all sorts of things and with every message you send, you really need to think about what you want your customer

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