NEW YORK, Oct. 3, 2017 /PRNewswire/ — Read the full report: https://www.reportlinker.com/p05064754
With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.
SMS can reach to a customer’s even in the remotest area where there is a network connection and eventually becomes the easiest mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and basic mobiles and it doesn’t depend on an internet connection to work.
The reach and flexibility of SMS services when compared to online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they’re out of balance gives the mode an
Article source: http://markets.businessinsider.com/news/stocks/A2P-Application-to-Person-SMS-Market-to-2025-Global-Analysis-and-Forecasts-by-Type-Cloud-API-Messaging-Platform-Traditional-Managed-Messaging-Services-Application-Business-Model-and-1002963345