A2P SMS is an application interface that provides the service of SMS to the end-users or customers. A2P SMS is also called as a professional of enterprise SMS. Banking notifications, critical alerts, SMS-based two factor authentication, automatic booking confirmations, loyalty programs and marketing notifications are some of the most common examples of A2P SMS. This service provides various kinds alerts messages, news, notifications, promotional messages, flight alerts, banking updates, polling contests, etc. A2P SMS services are used by large number of end-users across banking, financial services, and insurance, retail and marketing, healthcare, media, entertainment and tourism industry.
Rapidly growing mobile subscribers across the world is a one of the major driving factors for the global A2P SMS market, especially rapidly growing mobile subscribers in emerging economies such as India, China, etc. Large number of senders and receivers are depending upon A2P SMS for mobile payments, banking, and marketing activities. Additionally, rapidly