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US Ad Spending: The eMarketer Forecast for 2017

US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%.
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Article source: https://www.emarketer.com/Article/Advertisers-Vietnam-Tap-Social-Search/1015480

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