business-690675_960_720Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits of each. SMS is often incorrectly viewed as a new version of email, when in fact, it is an entirely separate communication and marketing channel.

Additionally, the statistics around SMS and email show grave differences about how the two marketing channels perform as well as how users interact with each. SMS open rates are around 98%, but email is only at about 20%, which in part is due to large amounts of spam mail received. On that note as much as 90% of emails can be viewed as spam, while spam rates for SMS are a mere 1%, reports Luxury Daily.

Behavioral differences are also worth noting. People respond to text messages more quickly than email, with 9%

Article source: http://mobilemarketingwatch.com/advertisers-may-benefit-from-viewing-sms-as-separate-from-email-69616/

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