SMS Marketing is an essential ingredient for any successful marketing campaign, with 98% of messages opened within the first three minutes of delivery. For business, the impact of text message penetration is now greater than ever before.

According to the Search Engine Journal, consumers who are sent text messages have a 40% higher conversion rate than those who are not sending text messages. The research reveals that ‘23.5 million people will respond to a business text message in 2017’.

A mobile-first society

Ofcom’s latest figures estimate that 76% of adults now own a smartphone, while a staggering 94% own a mobile phone. In the United Kingdom alone, 37.2 million mobile users have opted in to receive text messages from brands and businesses.

By 2020, the number of mobile users who opt-in to receive a text from brands and businesses is expected to rise to 48.65 million. How can any marketer ignore

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