Torstein Hagen, founder, chairman and chief executive officer of Viking Cruises, said, “The Viking Cruises brand reflects a heritage of exclusive quality and unsurpassed customer service, and our new credit program with Alliance Data will encompass a customer-centric approach that creates a personalized experience for every traveler and delivers on our distinguished brand promise. We believe Alliance Data’s credit marketing experience and robust insights and analytics will help us build and grow our base of loyal guests and drive sales by offering a high level of customer service and flexible credit options to our cruisers.”

Alliance Data will create and implement a marketing-driven co-brand credit program to keep Viking Cruises top of mind with guests as they make everyday purchases, explore cultural and culinary adventures, and travel. The loyalty-driven program will encourage guest engagement with Viking Cruises both before and long after their cruise, while inspiring repeat bookings. Cardmembers

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