Ardian has acquired a minority stake in Sarbacane Software, an email and digital marketing software publisher for small businesses in France and Europe. No financial terms were disclosed.
Paris, July 4, 2017 – Ardian, the independent private investment company, today announces the acquisition of a minority stake in Sarbacane Software, the leading email and digital marketing software publisher for small businesses in France and Europe.
Founded in 2001 by current CEO Mathieu Tarnus, Sarbacane Software provides simple and efficient digital marketing software solutions to over 10,000 customers around the world.
Over the past three years, the company has undergone a major period of investment which has allowed it to consolidate its two established brands – “Sarbacane” in France and “Mailify” abroad. The Company also broadened its range of solutions with an SMS marketing tool “Primotexto”, an interface helping software publishers and webmasters manage transactional emails “Tipimail”, and most recently a solution for