Core Responsibilities of the Associate Director of Content Marketing
- The Associate Director reports to the Head of Marketing, and is responsible for creating meaningful marketing content, activities, and metrics to optimize marketing strategies that will reach and engage both prospects and existing clients. A strong background and passion for excellent marketing execution is essential for this role.
- The Associate Director will lead a cross functional team that will focus on creating and implementing different content marketing strategies and positioning SMS Assist as a leader in our industry. In addition, the Associate Director will assist with creating industry focused collateral that will help us differentiate ourselves against our competition and educate the relevant target audience. This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion.
- Team Management: Assemble and manage a team (in-house and 3rd party) of content marketers that