Autopilot, a provider of visual marketing automation software, today unveiled tools that enable companies to build out text-message based customer communications using drag-and-drop functions. Powered by Twilio’s SMS technology, the capabilities aim to help marketing professionals streamline the process of capturing new customer data and sending tailored responses by cutting out the need for technical expertise.
Autopilot’s marketing system aims to help companies automate their customer journeys, as it can capture leads and increase the chances of converting and retaining them by improving connections with customers.
The new software alters the current marketing landscape, in which marketers have traditionally had to consult software developers to automate the complex aspects of SMS messaging, according to Michael Sharkey, CEO of Autopilot. The new features aim to help them