Ah, summer — long days, warm temps and weekend getaways. While your customers are hitting the beach and soaking up the sun, you may be stuck inside, scrambling to fill a wide-open appointment book. If you’re not based in a beach town, it can be a challenge to reach customers when they’re away on vacation or to convince them to pass up time outdoors.
So what can you do as a salon owner or manager to continue to drive regular foot traffic and avoid the summertime salon slowdown?
Try these tips to convince customers to trade the beach and backyard for haircuts and massages:
Maintain a strong social presence. Continue to gather reviews on Facebook and Yelp so that seasonal visitors looking for services can find reliable recommendations without the word-of-mouth suggestions that they normally rely on.
Bring back former customers. Use an automated marketing tool to easily send out targeted promotions to