Here are the top 5 reasons your business needs SMS marketing:
- Text messages have a 98% open rate, while email only has a 20% open rate
- 80% of people are already using texting for business
- 75% of people prefer to have offers sent via SMS
- 77% of consumers with texting capabilities between the ages of 18-34 are likely to have a positive perception of a company that offers text capability
- 70% of employees think their organization should use text messaging to communicate with employees
Whether you need to get the message out about your latest deals or updating your employees about the latest event going on in the company, SMS is the best delivery tool.
Just like an email marketing program, you can also segment your mobile database by demographic, interest and user behavior. Now you can ensure that every message gets read and relevant for each and every subscriber.
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Article source: http://www.4hoteliers.com/features/article/10132