Melbourne Cup Day is the biggest gambling day on the Australian calendar with punters tipped to spend half a billion dollars today.

Controversy has already kicked off ahead of the nation’s biggest race, with betting companies using SMS as a new tactic to target consumers.

The Australian reports Sportsbet and Bet365 have sent “unsolicited” messages. A Sportsbet spokesman denied random texting had occurred but said the company apologised to anyone who received the messages.

One Twitter user, who works in sports marketing, shared an

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