Melbourne Cup Day is the biggest gambling day on the Australian calendar with punters tipped to spend half a billion dollars today.
Controversy has already kicked off ahead of the nation’s biggest race, with betting companies using SMS as a new tactic to target consumers.
The Australian reports Sportsbet and Bet365 have sent “unsolicited” messages. A Sportsbet spokesman denied random texting had occurred but said the company apologised to anyone who received the messages.
— Jonno Simpson 🤓 (@JonnoSimpson) November 6, 2017
Thanks to the peeps at @crownbet for the call to clear this up. Entered a competition in Sept last year that signed me up to database.
— Jonno Simpson 🤓 (@JonnoSimpson) November 7, 2017
One Twitter user, who works in sports marketing, shared an