This press release was orginally distributed by SBWire
Albany, NY — (SBWIRE) — 08/28/2017 — Application-to-a person (A2P) is a type of mobile SMS service sent from an application, particularly a web application, to a mobile subscriber. The common application of A2P SMS in the BFSI industry includes several messages related to the banking transactions, money transfer, one time password (OTP), bill payments on various bank’s merchant sites. The growth of mobile banking is resulting into an increase in number of marketing activities by application developers and marketers, which is accelerating the growth of A2P SMS market in Switzerland for BFSI industry. Moreover, with strong growth in economy, the BFSI industry in Switzerland has witnessed rise in demand for A2P SMS applications such as bank account updates, one-time passwords and payment confirmations.
An increase in the number of mobile subscriptions is enabling BFSI industries to reach
Article source: http://www.digitaljournal.com/pr/3465106