Patent Validates Blueshift’s Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel
Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for “EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING”, further validating the company’s innovations in applying AI to real-time streams of behavioral data.
Blueshift’s platform ingests and understands real-time streams of customer interaction ‘events’ from websites, apps, point-of-sale and other systems. These ‘events’ can include any customer behavior across any platform or marketing channel, e.g. a customer watched