SAN FRANCISCO, Sept. 20, 2017 /PRNewswire/ – Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, today announced the general availability of AI-Powered Live Personalization on websites mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables multiple marketing product teams to operate on a unified customer view, driving AI Powered customer journeys across every channel.

Blueshift’s AI is now Available for Live Personalization on Websites  Mobile Apps.

Blueshift customer Tradera, a division of PayPal, has seen substantial lift in revenue conversion rates with Live Personalization, according to Pierre Ferraud Norberg, head of Marketing at Tradera. Compared to previously deployed versions of manually recommended content, clicks per session was up

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