Over the past decade our lives have been altered forever as a direct result of technology. No longer do we rely on phone calls in order to communicate with one another when we can instant message, email or text message each other in mere seconds. Although advances in information technology mean that our cell phones are becoming increasingly more expensive as we become lured in by the features of the latest smart phones, communicating with one another has never been more efficient or cost effective.

As a direct result of the popularity of cell phones across the globe, it seems only right that businesses are utilizing this gadget in order to increase their sales and brand awareness. Although the combination of marketing and technology may cause many business owners to become anxious as to the costs, mobile marketing can be incredibly cost effective.

Article source: http://www.josic.com/boosting-your-sales-with-mobile-marketing-2

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