Bridg unveiled a new digital marketing platform on Monday to help dining establishments more effectively communicate with their customers in the digital realm.
platform helps dining establishments identify individual customers and reach them through multiple channels — leveraging email marketing in addition to mobile, social, SMS and display advertising to
communicate with new and returning customers.
Founded in 2012 and based in Los Angeles, Bridg is a subscription-based marketing service for brick-and-mortar stores, which integrates directly
with a store’s point-of-sale (POS) system, collecting customer data that can be repurposed toward personalized digital communication.
“We can decipher new from loyal customers and
speak to each of them in unique ways,” states Amit Jain, founder and chief executive officer of Bridg.
Bridg aggregates all customer communication into a single CRM database and uses
predictive algorithms to develop customized customer communications — a strategy that is especially valuable for restaurateurs facing low email engagement.