Been shopping lately? Online or in person?

A shift in the traditional in-store shopping experience continues. In fact, 2016 was the first year that more consumers went shopping on the internet than in stores, with 51 percent making their purchases online. That’s up from 48 percent in 2015, according to analytics firm comScore in its annual survey of consumers.

And more shoppers are using their smartphones to search and make online purchases. Social media is influencing buying decisions, with 23 percent of people having made purchases through social media sites.

E-commerce, or online shopping, is a huge opportunity for small retail businesses, especially those in small or rural communities. E-commerce can help specialty business such as those that sell regionally specific products or those that might not have a storefront.

For your small business, my advice is to look before you jump into e-commerce. Think

Article source: http://www.kentucky.com/news/business/article140870488.html

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