A growing number of small businesses rely on technology to increase efficiency, manage expenses, grow profitability and improve performance.
According to SMB Group’s 2015 SMB Routes to Market Study (PDF), 29 percent of all small businesses view technology as helping them to improve outcomes significantly.
Keeping up with the fast pace of technological change can be difficult for the business owner already burdened with the many tasks required to keep his or her company afloat day in and day out.
To help, Small Business Trends compiled this list of nine technology categories that small businesses need to incorporate as principle applications in 2017.
They cross a broad range of functions, including mobile, marketing automation, business intelligence and social media. Some represent newer technologies while others are more established. Together, they encompass nearly everything a small business would need to gain a competitive edge in 2017 and beyond.