Clevertap partners Exotel to provide better SMS marketing solutions to customersAccel Partners-backed mobile analytics and user engagement platform CleverTap has partnered with Exotel to integrate latter’s solutions with its offerings.

This integration will enable CleverTap customers to engage with their users via SMS in a more effective manner and run multi-channel personalized SMS campaigns to increase user engagement and retention, the company said.

“This will help our clients run personalized engagement campaigns right from our dynamic platform using push notifications, in-app messages, web notifications, emails, and now SMS as well,” said Kuldeep Dhankar, Head of Business at CleverTap.

“We are delighted to partner with CleverTap to integrate Exotel’s solutions with their offerings. The combination of Exotel’s cloud telephony solutions with CleverTap’s next-generation mobile engagement platform creates an enhanced user experience which is of significant value to the marketplace today” said Shivakumar Ganesan, founder and CEO

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