Clutch, a customer management and marketing analytics company, said it acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform.
With this acquisition, the Clutch platform will support the marketer with a comprehensive view of customers across all buying and marketing channels. The addition of Persio’s intelligent mobile platform will allow it to deliver these experiences instantly and with greater context. Together, Clutch and Persio can integrate customer data into virtually every marketing activity, from loyalty and gift to direct mail or e-commerce, and mobile.
Persio, founded in 2012, has led hundreds of successful campaigns for retailers with inventive mobile marketing techniques like mobile scratch-and-win offers, image and video text messages, and promotions for mobile apps. More than 10 million subscribers receive this type of content from Persio clients, who typically send 40