Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform.
“Marketers have been pressed into using sales platforms that were never the right tool for the job, and because of that, they’ve had to bolt on additional solutions to solve new needs as they arise,” said Clutch CEO Ned Moore. “With this acquisition, the Clutch platform is the first to support the marketer with a comprehensive view of customers across all buying and marketing channels. The addition of Persio’s intelligent mobile platform will allow us to deliver these experiences instantly and with greater context.”
The transaction puts Clutch in a position to capture