Curvature – formerly known as SMS | Curvature – received a fresh coat of paint on Monday, as the IT solutions provider announced a global rebranding six months removed from its game-changing merger with Systems Maintenance Services (SMS).

The marketing push will feature a redesigned logo, color palette, and web site, along with new icons, messaging and collateral materials, centered around the company’s self-stated identity as a “bold disruptor” of the infrastructure support ecosystem, said Curvature CEO John Wozniak.

“We’re going to do our best to make significant investments in branding,” Wozniak said. “We believe the market demand and the increasing awareness for a leading independent (solution provider) is higher than it’s ever been. You’re going to see us put a significant effort into awareness around just how defined of an organization we are. A lot of it is also bringing to life what we’ve been internally to the external world.”

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