Velocity Media has acquired B2B agency Demographica’s email and SMS marketing division

“Consumer-directed email and SMS marketing is where we started — it’s where we cut our teeth — but, for the last few years, our focus has changed to B2B. In saying that, the email and SMS marketing division remains a formidable business, which is why we have sold this non-core asset to Velocity Media,” explains Demographica founder and CEO Warren Moss.

“As a company that prides itself on delivering the most-relevant content to consumers at the most-opportune time, acquiring Demographica’s email and SMS marketing division is a coup for Velocity Media,” comments Velocity Media CEO, Ryan Sessel. “Demographica’s consumer data bases are highly segmented and rich in detail, giving us far-extended reach and insight when it comes to who we are talking to. Being able to segment our campaigns according to these demographics is critical to what we do.”

Article source: http://www.marklives.com/radar/demographica-sells-email-sms-marketing-division/

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