PHOENIX, AZ–(Marketwired – Jan 24, 2017) – Mobivity Holdings Corp. ( OTCQB : MFON ), the provider of SmartSuite, an award-winning mobile marketing and customer engagement platform, is pleased to announce that Dutch Bros Coffee — the country’s largest, privately held, drive-through coffee chain — has selected SmartMessenger as their enterprise mobile marketing solution.
Dutch Bros will use Mobivity’s SmartMessenger technology to manage local and national SMS marketing programs for all their more than 275 locations.
Since 2010, several Dutch Bros franchisees have been using Mobivity’s SMS technology to successfully engage with their customers at a local level. It was based on this success that Mobivity was invited to present an enterprise license opportunity to introduce their next generation SmartMessenger technology. The Dutch Bros executive team was impressed by the personalization and data capabilities of