Text, SMS, call it what you will, has long been a cornerstone of the telemedia industry. To everyone working in the business, SMS has been the backbone in initial carrier billing efforts, media interaction, voting and all sorts. Similarly, its potential in marketing has been acknowledged for almost a decade.
And finally SMS in marketing is set to become a mainstream tool – much to the delight of telemedia companies.
According to a white paper titled ‘The State of SMS’ released by Textlocal, one of the UK’s leading SMS marketing platforms, 37.2 million consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses. This number is predicted to rise to 48.7 million in 2020, making SMS the fastest growing marketing channel in the UK.
The growing influence of the medium is also highlighted by the fact that