Kristina: Let’s start at the beginning – what is RCS?
Tim Fujita-Yuhas, Director of Product Management New Product Strategy, OpenMarket: RCS stand for Rich Communications Services, which simply put translates to an enhanced messaging experience–think text messaging 2.0. RCS gives the simple text message an upgrade in that its capabilities are more similar to enhanced messages sent through a third-party app. Think better group chat capabilities, high resolution photo sharing, video chat, along with the standard read receipts and typing indicators.
Kristina: Will RCS supplant traditional SMS?
Tim: While you’ll hear RCS being widely described as an “upgrade” to SMS, I prefer to refer to it as the next evolution of SMS. RCS builds off of SMS’s technology to deliver users an enhanced messaging experience. RCS was developed as a direct response to the naysayers, those viewing the standard SMS text message as