Father’s Day is just a couple of days away, and we’ve been encouraging our client’s and other businesses not yet enjoying the benefits of SMS marketing to ‘test the water’ to see just how powerful the humble text message can be when aligned with a commercial calendar event. 

At Voodoo SMS, we offer a Shopify extension meaning that at checkout, any customer who willingly provides their mobile telephone number is sent an automated order confirmation detail via SMS in order to improve customer service and their overall buying experience.

At times like Father’s Day, Bank Holiday, Black Friday etc, online retailers can utilise the opted-in data that they have and deliver a well-planned, targeted and appetising SMS campaign in order to boost online sales at these purchase-heavy times.  

In fact, a Voodoo SMS client, Skinny Bakery, timed a promotional campaign just days before Mother’s Day earlier this year and sent a promotional

Article source: http://www.businesszone.co.uk/community/blogs/gareth-davies/fathers-day-is-a-chance-to-boost-online-sales

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