It’s one of the oldest forms of mobile communication, which we still use regularly. However, this can’t be the case if it’s being used by companies renowned for revolutionising industries with a forward-thinking attitude.

Brands such as Google, Facebook, Uber, Apple, and Airbnb all have SMS campaigns as part of their marketing strategies. SMS traffic is expected to reach 2.5 trillion by 2020. We’re not surprised.

With 98% of SMS messages being read within the first three minutes of delivery, who could blame companies for turning to SMS as a means of communication and marketing with customers. As a matter of fact, 8.6 trillion text messages are sent every year on average – six billion per day in the United States alone.

That’s over 20 times the amount of tweets and 12 times the number of Facebook messages sent daily. With all the messaging going on, it’s no wonder marketing teams are finding SMS

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