Social media, Internet, and other digital marketing techniques are silently outstripping traditional marketing tactics. The statistics are proving that more and more customers are turning to the Internet to help them research and select service providers.
As a business owner or professional, (yes, a professional person in a specific industry needs to have a personal brand) you may be looking at a digital marketing agency to promote your online presence. Here are five qualities you can expect from a great digital marketing agency.
1. Marketing strategy expertise
Apart from handling your social media profiles, blogs, and/or website, a great digital marketing agency will do a brand audit and detailed research in order to create the content and messages that will attract your target audience and get the engagement you need. They will align their content and marketing strategy with your business objectives and constantly monitor and optimise your content in order to bring